The Food Critic

Wednesday, July 1st, 2009

Logo Price : How Much Should You Fork Out For Your Logo

How much does it takes to get a logo created for your business? The suitable answer to this question is anywhere from nothing up to hundreds of thousands of dollars.

The logo design price changed in a totally surprising way from bottom range logo design rates $50 to top wide range prices to $50,000: thousands and tens of thousands of dollars.

You could circulate and state that you acquire what you pay for. This statement would be true 70% of the time but there are practically a number of cases where people fork out a lot of money and get rubbish and cases where people waste only a little and get a real branding jewel that breakthrough wonders for their business. So it is worth fitting some thought into the process of deciding a designer.

It is not surprising that “Branding consultants” cost the most since they contribute you a whole “new brand or image”. No doubt that branding consultants are more ideal for Fortune 500 companies, not for smaller companies. It can only makes sense if you’ll be spending A LOT of money to advertise your “new brand”. Without the enormous advertising dollars, Nike’s Swoosh means nothing to the public.

logo price that is between $1000-$2000 per logo will be concerning to traditional logo designers. Basically due to amount of time used up or blow witnessing and talking to customers. Since time is probably money, they have to cost that price. It is perfect for you if you want to personalized attention and prefer to sit down and have verbal discussion with the designers. For most small businesses, price charged is still above their budget.

Online logo designers charge from logo price $50 to $500 per logo. It is value for money for small businesses. Most are sufficient enough to offer this price because no time blow on appointments for discussion and talking to clients. Unlike “branding consultants”, they don’t need to crop up with those long winded proposals that tell you what each curve, swoosh, point signifies either. As such, the turnaround time will be much shorter.

No doubt that the logo price for online logo designers are much cheaper but not all gives the value for money. There are a couple of things that need to watch out for such as how many revisions are given. A lot of cut price designers limit the number of revisions and they consume extra for it.

What type of file formats are given. Some dishonest designers takes a CHEAP price and only supply low-resolution images, and charging extra for smart print quality images. You will definitely have them if you want to print it for corporate stationery in the future.

Also, see to it that logo is trademark-able. Certain unprofessional designers utilize public domain clip art. Therefore, you’re not able to enforce your trademark for your future usage.

Kent Wood has been in the marketing and branding industry for more than a decade. He has a tremendous passion for writing articles about branding, logo price and many more concerning about online business marketing.

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